摘要:Content of story give an important role for building person's character,especially during childhood.It is importantto select the proper story matterfor generating good character of children.Qur'an contains a lot of noble storiesthat can be used as references for educator,such asstory about human being,universe,animals etc.Properties of story matter in Qur‟an always imply the lesson and have accurate historical evidence;therefore the learnersare not taught through lies.Story can be effective if complemented by several factorssuch as covered in interesting tittle,more than once delivery or repeatedly,suitable time (when the child relaxes or alpha wave brain),simple language and usingproper approach.Conversely,several factors that will give uneffectiveimpact of story matter are formal method,inflexible,hollow meaning,pressure,long duration,wrong time (when the child in a beta wave brain),bored language and not allowing of intellectual,social and emotional stage of children.In summary,it is important to couple the story matter and its effectivefactors for achieving the expected goal.