摘要:Discussions on the role of media in education are focused mainly on highlighting how the TV programmes with a violent content can cause antisocial behaviour in audiences with limited discretion.The way the media can be used as an ally in the emergence of the prosocial behaviour is the subject of this communication,which presents the main theoretical approaches,other countries'experiences as well as the possibilities for action in Romania (from the definition of prosocial behaviour in Psychosociology and the current regulations in broadcasting).