文章基本信息

标题：Manipulation through advertising - is advertising positive or negative?
本地全文：下载
作者：Alexandru Nedelea ; Marilena-Oana Nedelea
期刊名称：Annals of Philosophy, Social and Human Disciplines
印刷版ISSN：2069-4008
电子版ISSN：2069-4016
出版年度：2008
页码：45-52
语种：English
出版社：Universitatea "Stefan cel Mare" Suceava
摘要：The aim of this paper is to underline the role of advertising in the manipulation of persons.We can identify a positive (constructive) and a negative (destructive) manipulation.The subconscious is the most powerful side inside us,the side that dictates to ration (but which may also collaborate in good conditions).It considers suggestions from everywhere,it implants them deep inside and creates commands related with advertising.
关键词：manipulation;advertising;persuasion;behavior