文章基本信息

标题：CONSUMER BEHAVIOR CHANGING: METHODS OF EVALUATION
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作者：Elīna Gaile-Sarkane ; Ieva Andersone
期刊名称：Trendy Ekonomiky a Managementu
印刷版ISSN：1802-8527
电子版ISSN：2336-6508
出版年度：2009
卷号：3
期号：4
页码：63-71
语种：English
出版社：Faculty of Business and Management
摘要：The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior.This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technologies;it helps to understand the specific factors what should be taken into account in evaluation of consumer behavior.The authors employ well-established quantitative and qualitative methods of research: grouping,analysis,synthesis,expert method,statistic method,etc.Research findings disclosed that there is possibility to introduce new methods for evaluation of changing consumer behavior.
关键词：Consumer behavior;changes;survey;correlation analysis