文章基本信息

标题：COMPETITIVE MANAGEMENT STRATEGY FOR PRINT MEDIA ADVERTISING ACTIVITIES
本地全文：下载
作者：Marijana VIDAS-BUBANJA ; Iva BUBANJA
期刊名称：Journal of Engineering Management and Competitiveness
印刷版ISSN：2334-9638
电子版ISSN：2217-8147
出版年度：2015
卷号：5
期号：2
页码：68-76
DOI：10.5937/jemc1502068V
语种：English
出版社：University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
摘要：There is a growing trend of transferring commercials from print media to online format during the last decade.Rising number of users who are spending more time on the Internet and social networks,are the main reason why print media are facing a problem of keeping advertisers in their media in order to provide resources for their survival.Newspapers are going through meager changes intending to adapt to business conditions in the digital environment.The conducted research on the sample of ten Belgrade daily newspapers indicate the weaknesses of print media formats and give inputs for the creation of competitive media strategy based on synergy of print and digital formats.
关键词：commercials;print media;online format;newspapers;self-promotion.