文章基本信息

标题：Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach
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作者：Elena Lidia Alexa
期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2010
期号：15
页码：1-6
DOI：10.29358/sceco.v0i15.132
语种：English
出版社：University of Bacău
摘要：Considering the current issues the urban centers are dealing with,the amplified city competitiveness and the increased demand of qualitative public services,it appears the need to apply new urban management approaches,more oriented toward the market and the current needs of the city.The competitive environment pressure creates the need to pass from an entirely administrative approach to a more managerial one,in all aspects regarding the current problems of the cities.Thus,the urban stakeholders borrow more and more often working methods and techniques specific until now only for the private sector,in order to increase the public service’s performance and to sustainable develop their community.Urban marketing came as a natural response to the cities needs to bring added value to their urban management strategies.The final objective is to increase the cities attractiveness for different target groups: starting with the current and future inhabitants,continuing with tourists and finishing with potential investors,which by relocating their business,could become a part of the faster and more sustainable urban development.
关键词：urban marketing;destination marketing;city branding;tourism;touristic attractiveness;competitiveness.