文章基本信息

标题：Rhetoric constructions.From metaphor to metaphoric
本地全文：下载
作者：SILVIA N. BAREI ; PABLO MOLINA AHUMADA
期刊名称：Res Rhetorica
电子版ISSN：2392-3113
出版年度：2015
卷号：2
期号：1
页码：33-42
语种：English
出版社：Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
摘要：The article is framed within the Semiotics of Culture and theorizes rhetoric as a mechanism underlying all forms of communication.Metaphor is central to this approach;thus the authors refl ect on what they call the metaphorical order,a cognitive and ideological device for structuring thought processes.Examples to illustrate this approach are taken from both contemporary Latin American public discourse and Argentine literature.
关键词：Rhetoric;metaphor;cognition;ideology;Semiotics of Culture;Argentina;Latin America