文章基本信息

标题：Integration of mathematical models in marketing theory and practice
本地全文：下载
作者：Ioana Olariu
期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2012
期号：16-17
页码：1-5
DOI：10.29358/sceco.v0i16-17.92
语种：English
出版社：University of Bacău
摘要：This article is a theoretical approach on the main mathematical models used in marketing practice.Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have,on the one hand,to describe the interactions between ambiance and system factors,and,secondly,to identify causal dependencies existing in these interactions.Since the models are the means by which possible solutions can be drawn consequences,they occupy a central role in the design of a system to solve a marketing problem.The model is a simplified representation which is described and conceptualized phenomena and real life situations.The purpose of a model is to facilitate understanding of the real system.Models are widely used in marketing,it takes different forms that facilitate understanding the realities of marketing.
关键词：Mathematical model;decision;marketing system.