文章基本信息

标题：Highlights of Marketing Research in Romania
本地全文：下载
作者：Laura Catalina Ţimiraş ; Bogdan Nichifor ; Luminiţa Zaiţ 等
期刊名称：Studies and Scientific Researches: Economics Edition
印刷版ISSN：2066-561X
电子版ISSN：2344-1321
出版年度：2010
期号：15
页码：1-6
DOI：10.29358/sceco.v0i15.165
语种：English
出版社：University of Bacău
摘要：Being in direct dependence with markets development - namely,with economic development level,intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased.More and more players have come at this market,as represented of both world famous organizations,and locally operating companies.Revenues from marketing research services showed significant annual increases for most market operators.So as expected,the economic crisis spread at this level too,the year 2009 marking the beginning of earnings decline in marketing research services.On the activity distribution point of view the research marketing market in Romania is a concentrated one,mainly dominated by a relatively small number of multinational companies.
关键词：marketing;marketing research;turnover;market operators