文章基本信息

标题：CORPORATE POLICY AND STRATEGIC COMMUNICATION ON CORPORATE CULTURE
本地全文：下载
作者：CRIVEANU Maria Magdalena
期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2015
页码：534-537
语种：English
出版社：Academica Brâncuşi
摘要：In the current context,organizations should reinforce their culture so that they may be classified as strong organizations,able to face the disturbances of the external environment and meet the customers' needs.The maintenance or change of corporate culture starts from the socializing skills of actors involved in business activities.Socializing skills ensure the transmission of attitudes,values,guidelines,behavioral trends,as well as aspirations and needs,since socialization is a communication process.With this opportunity,communication claims its status as a major component of the management process,as an answer to issues in the knowledge-based era.Studies show that any form of interaction is a cultural phenomenon and a company's efficiency and performance is correlated to these issues.
关键词：corporate culture;communication;socialization;performance;company.