文章基本信息

标题：FROM THE ORIENTATION OF MARKETING TO BUSINESS MODEL – A MORE ENTREPRENEURIAL UNIVERSITY
本地全文：下载
作者：MIHAELA DIACONU ; AMALIA DUŢU
期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2014
期号：5
页码：57-62
语种：English
出版社：Academica Brâncuşi
摘要：In the actual situation of higher education market,characterized by intense competition and government underfunding,the university must find that approach by which to be competitive and sustainable.It is imperative for the university to identify that business model which can facilitate the implementation of an appropriate strategy by which it can be assured the value for both external customers (students,employers,society) and its own employees.The university should identify successful business models that allow it to constantly adapt to an increasingly dynamic.It is necessary to rigorously base the allocation of available resources and to properly capitalize especially the scientific research results to ensure competitiveness,in other words,to become more entrepreneurial.
关键词：marketing orientation;business model;university more entrepreneurial;entrepreneurial culture;technological