文章基本信息

标题：THE ANALYZE OF THE PERSONALITY,THE VISUAL IDENTITY AND BRAND COMMUNICATION OF DESTINATION - ROMANIA
本地全文：下载
作者：IORDACHE MARIA CARMEN
期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2014
期号：2
页码：178-184
语种：English
出版社：Academica Brâncuşi
摘要：The development of a national tourist brand has an impact on medium term both on the country brand development as well as on the growth of domestic and foreign tourist markets.Tourism is one of the axes that generate income to the government and a tourist brand is only a part of a country brand - indeed an important one through the high visibility it enjoys.The development of a national tourist brand is particularly important as Romania does not have a sharp image as a tourist destination,with its internal and external promotion quite inadequate and undersized.Therefore,this activity must overcome the identity crisis that Romania faces today.A wider involvement in promoting national resources and values would generate benefits for various categories: raising living standards through the expansion and development of economic activities,openness to what a value system means in tourism and sustainable tourism,attracting foreign investors,new business opportunities,increasing public confidence in the business environment,international fundraising for developing ecological and cultural projects etc.
关键词：tourist brand;tourist destination;identity;communication