文章基本信息

标题：EDUCATIONAL MARKETING IN AN UNIVERSITY
本地全文：下载
作者：DOREL DUMITRU CHIRIŢESCU
期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2014
期号：2
页码：94-97
语种：English
出版社：Academica Brâncuşi
摘要：Unlike educational activity in schools,universities from Romania and all over the world,are submitted to a double pressure regarding their position on the labor market. Thus,the university,through its approaches,will have to convince people interested in pursuing higher education on the quality it offers and on its employment prospects in the labor market. Also,the university is required to convince the employers,the labor market,on its quality as an institution and on the quality and capabilities of its graduates.