期刊名称:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN:1844-7007
出版年度:2015
页码:419-421
语种:English
出版社:Academica Brâncuşi
摘要:In DEX,commercial advertising is defined as the (commercial) activity which aimes by advertising (by prints,radio,television,movies,etc.),to point out public interest on certain goods,books,show,the use of services etc.A famous,advertised product remains in our memory.Many of us ask somehow annoyed: How some of the brands remain in our memory,although we believe that we are not strongly influenced by advertisements? Interest publicity led to the creation of specialized agencies and organizations at a very broad diversification methods but advertising means.With advertising,the companies using various methods and means of popularizing notify the assortment of goods offered for sale population,of its quality,how to use and the price.In this regard propaganda to persuade consumers through various forms of advertising seeks not only to ensure its capture attention and conversion of formats such motivations in buying certain actions.