文章基本信息

标题：SCIENTIFIC RESEARCH IN ROMANIAN TRADE
本地全文：下载
作者：BĂLĂȘESCU SIMONA
期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2015
页码：193-197
语种：English
出版社：Academica Brâncuşi
摘要：The paper aims to identify the importance of scientific research for romaian trade companies,how they deal with marketing research and what aspects retailer companies generally want to study,concerning the market they operate in.Although,research is not necessarily specific for trading,however,companies in this area,have began to show their availability to carry out research of customer needs,their suggestions,their capacity to purchase,the level of training and the habits of buying and using,the way how their products are received by individual customers.To understand exactly how the above issues are addressed by traders through a qualitative marketing research we were able to identify the opinions and attitudes of traders concerning the use of market research methods.The research was based on sampling retailer companies in Braşov.
关键词：scientific research;marketing research;commerce;retailers companies