文章基本信息

标题：The Impact of Consumers' Environmental Conscioussnes on Their Willingness to Pay More More For Eco-Label Food Products: Adana Province Sample
其他标题：Tüketicilerin Çevre Konusundaki Bilinçlerinin Eko – Etiketli Gıdalar için Daha Fazla Ödeme İsteklilikleri Üzerindeki Etkisi: Adana İli Örneklemi1
本地全文：下载
作者：Zeynep ÖZDEMİR1 ; Zeynep ÖZDEMİR1 ; Eda YAŞA ÖZELTÜRKAY 等
期刊名称：Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1300-3747
出版年度：2019
卷号：23
期号：1
页码：77-100
语种：English
出版社：Çukurova University
摘要：The aim of this study is, to discover the effect of consumer consciousness regarding the environment on the willingness to pay more for eco labeled or organic products in Adana region. Additionally, the study aims to reveal the differences among the demographics of the participants with regards to the environment consciousness and willingness to pay more for eco-labeled products. Convenient sampling and face to face survey methods been applied in order to gather the data and 428 valid surveys have been collected and were analyzed with SPSS program. The results show that the environmental consciousness of the consumers affects the purchasing behavior for eco-labeled and organic products. When the environmental consciousness of the consumers rises, they are more willing to pay for eco-labeled and organic products. There was no significant difference between the male and female consumers however the level of environmental consciousness of the single consumers were relatively higher than the married consumers.
其他摘要：Bu çalışmanın amacı, Adana’da yaşayan ve en az bir kez eko etiketli ve /veya organik ürün satın alma davranışı sergileyen tüketicilerin çevre konusundaki bilinçlerinin, eko – etiketli ve çevre dostu gıdalar için ödeme isteklilikleri üzerindeki etkisini or
关键词：Organic Food;Eco – Label;Environment Consciousness;Consumer Behavior
其他关键词：Organik Gıda;Eko – Etiket;Çevre Bilinci;Tüketici Davranışı