文章基本信息

标题：Destination Image of Tourist: Effect of Travel Motivation and Memorable Tourism Experience
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作者：Dani Dagustani ; Dani Dagustani ; Dwi Kartini 等
期刊名称：Etikonomi
印刷版ISSN：1412-8969
电子版ISSN：2461-0771
出版年度：2018
卷号：17
期号：2
页码：307-318
DOI：10.15408/etk.v17i2.7211
语种：English
出版社：Universitas Islam Negeri Syarif Hidayatullah Jakarta
摘要：The eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences.
其他摘要：Kawasan eko wisata pantai selatan Jawa Barat menjadi fokus penelitian, karena kawasan ini kurang dikenal sebagai daerah tujuan wisata rendah. Selain itu terdapat keengganan wisatawan untuk berkunjung kembali dan wisatawan tidak menemukan hal unik. Tujuan
关键词：travel motivation;memorable tourim experience;destination image
其他关键词：motivasi perjalanan;pengalaman pariwisata mengesankan;citra destinasi