文章基本信息

标题：Tourists’ cognitive image attributes of Kilim Karst Geoforest Park, Langkawi
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作者：Mohamad Hanif Mohamad Salleh ; Mohamad Hanif Mohamad Salleh ; Mazlina Mahdzar 等
期刊名称：Journal of Tourism, Hospitality and Culinary Arts
印刷版ISSN：1985-8914
电子版ISSN：2590-3837
出版年度：2020
卷号：12
期号：1
页码：320-328
语种：English
出版社：Penerbit UiTM Malaysia
摘要：Geoparks has been gaining attention in Malaysia. This study aims to identify the attributes of cognitive image based on tourists’ perception of Kilim Karst Geoforest Park located in Langkawi Island, Malaysia. 384 questionnaires were collected at the study site. Data gathered was analysed using descriptive statistics and principle component analysis. Results suggest 13 attributes that form four dimensions of cognitive attributes; essential conditions, attractive condition, appealing activities and natural environment. This confirms the sub dimensions of cognitive attributes as proposed by previous researchers in a different setting. Theoretical and practical significance of the study is also provided.
关键词：Geopark;Geoforest Park;Destination Image;Cognitive Image;Attributes