文章基本信息

标题：SUSTAINABLE TOURISM DEVELOPMENT PRACTICES OF MICE VENUE PROVIDERS IN EAST COAST REGION, PENINSULA MALAYSIA
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作者：Maisarah Abd Hamid ; Maisarah Abd Hamid ; Noralisa Ismail 等
期刊名称：Journal of Tourism, Hospitality and Culinary Arts
印刷版ISSN：1985-8914
电子版ISSN：2590-3837
出版年度：2013
卷号：5
期号：2
页码：19-29
语种：English
出版社：Penerbit UiTM Malaysia
摘要：The main purpose of this study is to review the sustainable tourism development practices of MICE (Meeting, Incentive, Convention and Exhibition) at hotel venues in East Coast Region, Peninsula Malaysia. Responding to the importance of sustainable tourism practices, Malaysia has started to apply such practices in all tourism products, which include the hotel facilities. Malaysia offers a range of MICE venues that are either purposely built or integrated with hotel facilities. As one of the fastest emerging MICE tourism destination in the region, the sustainable tourism development practices by MICE venue providers is almost a must. The implementation of sustainable practices will bring benefits to the industry. However, it requires participation from all stakeholders in revising specific guidelines or following already accepted best practices to ensure the viability of the sustainable tourism concept. Most of the MICE venues in the East Coast Region, Peninsula Malaysia have the potential to apply sustainable tourism development practices in their day to day operation. The result of this study will be used to propose guidelines for sustainable tourism development practices in MICE tourism.
关键词：East Coast Region;MICE;sustainable tourism development practices;tourism