文章基本信息

标题：CONSUMERS’ PURCHASING ORIENTATION: AN ALTERNATIVE METHOD IN SEGMENTING THE MALAYSIAN FINE DINING RESTAURANT MARKET
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作者：Salim Abdul Talib ; Salim Abdul Talib ; Rahmat Hashim 等
期刊名称：Journal of Tourism, Hospitality and Culinary Arts
印刷版ISSN：1985-8914
电子版ISSN：2590-3837
出版年度：2009
卷号：1
期号：3
页码：123-142
语种：English
出版社：Penerbit UiTM Malaysia
摘要：The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer’s purchasing orientation.
关键词：Market segmentation;fine dining restaurants;consumer purchasing orientation;active consumer;passive consumer