文章基本信息

标题：Innovation Product and Halal Labelization in Buying Repurchase.
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作者：Bunga Aditi ; Bunga Aditi
期刊名称：International Research Journal of Business Studies
印刷版ISSN：2089-6271
电子版ISSN：2338-4565
出版年度：2019
卷号：12
期号：1
页码：87-100
语种：English
出版社：Prasetiya Mulya Publishing
摘要：Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.
关键词：Innovation Product;Halal Labelization;Buying Repurchase;Price