文章基本信息

标题：SOCIALLY CONSCIOUS NON FOR PROFIT MARKETING APPLICATIONS: SOCIAL MARKETING
其他标题：Kar Amacı Gütmeyen Sosyal İçerikli Pazarlama Uygulamaları: Sosyal Pazarlama
本地全文：下载
作者：burcu İLTER ; burcu İLTER ; Gül BAYRAKTAROĞLU 等
期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2007
期号：28
页码：49-64
语种：English
出版社：Erciyes University
摘要：Societal issues have been gaining much more importance recently.Non profit organizations play an important role in overcoming these societal issues.Non profit organizations also use marketing techniques in finding solutions to help people.These marketing activities named as social marketing,shows some differences from traditional marketing applications.In this article those differences are highlighted and some alternatives are suggested to improve the performance of social marketing activities.For social marketers to be successful,first step should be to identify the aim and then to segment the market.Product,price promotion and distribution strategies should also be planned and applied carefully.Besides mass communication tools,the efforts of branches in different city centers and voluntary participants in non profit organizations are needed to promote and distribute the social product to the target markets.
其他摘要：Günümüzde toplumsal konular gittikçe daha fazla önem kazanmaktadır.Toplumsal sorunların aılmasında kâr amacı gütmeyen iletmelerin de önemli rolü bulunmaktadır.Herhangi bir toplumsal sorunun çözümünde halkın yararına olacak birtakım davranıların benimsenme
关键词：Social marketing;social marketing mix;traditional marketing
其他关键词：Sosyal pazarlama;sosyal pazarlama karması;geleneksel pazarlama