文章基本信息

标题：THE IMPORTANCE OF RETAIL SITE SELECTION IN MARKETING MANAGEMENT AND HYPOTHETICAL APPROACHES USED IN SITE SELECTION
其他标题：PAZARLAMA YÖNETİMİNDE PERAKENDE YER SEÇİMİNİN ÖNEMİ VE YER SEÇİMİNDE KULLANILAN KURAMSAL YAKLAŞIMLAR
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作者：Mustafa KARADENİZ ; Mustafa KARADENİZ
期刊名称：Journal of Naval Science and Engineering
印刷版ISSN：1304-2025
出版年度：2009
卷号：5
期号：3
页码：79-90
语种：English
出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：Choosing a location in retail is a strategic decision which is dificult to return.Enterprises has to be sensitive while choosing location,especially features like population,economic and competition difficulties must be considered.After coming of big supermarkets in our market,number of shopping centers has increased.In this study,points that enterprises have to care about and some hypothetical approaches used in practice are presented.
其他摘要：Pazarlama yönetiminde perakende yer seçimi çok stratejik ve geri dönülmesi çok zor bir karardır.İşletmeler yer seçiminde nüfus,ekonomik ve seçilecek yerin rekabet edebilme özelliklerine göre çok hassas karar almak durumundadırlar.Büyük süpermarketlerin ül
关键词：Marketing;Retailing;Choosing retail location
其他关键词：Pazarlama;Perakende;Perakende yer seçimi