文章基本信息

标题：THE IMPORTANCE OF CREATING A SUCCESSFUL CORPORATE IDENTITY AND CORPORATE IMAGE FOR ENTERPRISES IN MARKETING MANAGEMENT
其他标题：PAZARLAMA YÖNETİMİNDE İŞLETMELER İÇİN BAŞARILI BİR KURUMSAL KİMLİK VE KURUMSAL İMAJ YARATMANIN ÖNEMİ
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作者：Mustafa KARADENİZ ; Mustafa KARADENİZ
期刊名称：Journal of Naval Science and Engineering
印刷版ISSN：1304-2025
出版年度：2009
卷号：5
期号：3
页码：1-15
语种：English
出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：In today’s globalized world,decreases in market share and increases in competition,enforced enterprises to be in different positions.In this level,enterprises implement various marketing tactics to show their brands.While corporate identity give guidance to perception of the enterprise in the eye of workers,target mass and consumers,corporate image is ideas and thoughts of consumers about enterprise.Corporate identity and corporate image are two concepts,which enterprises use to proove their confidence and reliable brand.In this study corporate identity and corporate image are examined and some application models are shown.
其他摘要：Küreselleşen dünyada pazar paylarının azalması ve rekabetin çetin bir şekilde artması işletmeleri rakiplerinden farklı konumlarda olmaya zorlamaktadır.Bu aşamada işletmeler markalarını ön plana çıkarabilmek maksadıyla çeşitli pazarlama taktiklerini uygula
关键词：Marketing;Corporate Identity;Corporate Image
其他关键词：Pazarlama;Kurumsal Kimlik;Kurumsal İmaj