文章基本信息

标题：PRODUCT POSITIONING STRATEGY IN MARKETING MANAGEMENT
其他标题：PAZARLAMA YÖNETİMİNDE ÜRÜN KONUMLADIRMA STRATEJİSİ
本地全文：下载
作者：Mustafa KARADENİZ ; Mustafa KARADENİZ
期刊名称：Journal of Naval Science and Engineering
印刷版ISSN：1304-2025
出版年度：2009
卷号：5
期号：2
页码：98-110
语种：English
出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：In today’s globalizing and continuously developing economies,the competition among enterprises grows quickly,the market share gets narrower;and in order to gain new markets,companies are trying to create superiority over their rivals by positioning new products aimed at consumer behaviors and perceptions.In this sense,product positioning strategy in marketing management has emerged and now companies conduct studies on this strategy.In this research,product positioning strategy is emphasized and related examples are given.
其他摘要：Küreselleşen ve sürekli gelişen günümüz ekonomilerinde işletmeler arasında rekabet hızla artmakta Pazar payı daralmakta ve şirketler yeni pazarlar elde etmek için tüketici davranış ve algılamalarına yönelik yeni ürünler konumlandırarak rakiplerine üstünlü
关键词：Marketing;Product Positioning;Brand
其他关键词：Pazarlama;Ürün Konumlandırma;Marka