文章基本信息

标题：CONCEPTS AND DEFINITIONS USED IN PUBLIC RELATIONS OF MARKETING MANAGEMENT
其他标题：PAZARLAMA YÖNETİMİNDE HALKLA İLİŞKİLERDE KULLANILAN KAVRAM VE TANIMLAMALAR
本地全文：下载
作者：Mustafa KARADENİZ ; Mustafa KARADENİZ
期刊名称：Journal of Naval Science and Engineering
印刷版ISSN：1304-2025
出版年度：2009
卷号：5
期号：1
页码：1-16
语种：English
出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：As an important element in the marketing mix,public relation activities are coming to the fore of companies agenda..In this context,what is public relations and how the subject is an issue that needs to be emphasized.Companies that do not know the content and applications of public relations well,can not perform a successful public relations policy.Therefore,in this study,the concepts and definitions of public relations are focused.
其他摘要：Pazarlama karması içerisinde önemli bir eleman olan halkla ilişkiler faaliyetleri günümüzde şirketlerin gündemlerinde ön plana çıkmaktadır.Bu kapsamda halkla ilişkilerin ne olduğu ve nasıl yapıldığı konusu da üzerinde durulması gereken bir konudur.Halkla
关键词：Marketing;marketing management;public relations
其他关键词：Pazarlama;pazarlama yönetimi;halkla ilişkiler