文章基本信息

标题：SELECTING THE OPTIMUM HOTEL FROM THE VIEWPOINT OF TRAVEL AGENCY MANAGERS: AN ANALYTIC HIERARCHY PROCESS (AHP) CASE STUDY
其他标题：SEYAHAT ACENTASI YÖNETİCİLERİNİN BAKIŞ AÇISIYLA EN UYGUN OTEL SEÇİMİ: BİR ANALİTİK HİYERARŞİ PROSESİ (AHP) UYGULAMASI
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作者：Nuri Özgür DOĞAN ; Nuri Özgür DOĞAN ; Seda GENCAN 等
期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2013
期号：41
页码：69-88
语种：English
出版社：Erciyes University
摘要：Decision making is the process of selecting the optimum alternative within multiple ones.When evaluating the alternatives,if the number of the based criteria exceeds one,the work of making a decision becomes more difficult and the name of the problem changes into multiple criteria decision making.To overcome these problems multiple criteria decision making methods are developed and used.AHP is one of the such methods and it is efficient by its ability to enable the subjective expert opinions become quantitative data and include them in the decision making process.In this study AHP was used for selecting the optimum hotel.Four hotels having five stars were analyzed the optimum one was selected.Finally,limitations of this study and areas for future research are presented.
其他摘要：Karar verme,alternatifler arasından en uygun olanının seçilmesi sürecidir.Alternatifler değerlendirilirken,baz alınan kriter sayısı birden fazla olduğunda,karar verme iĢi zorlaĢmakta,karar verme probleminin adı da çok kriterli karar verme olmaktadır.Bu tü
关键词：Hotels;Travel Agencies;Analytic Hierarchy Process
其他关键词：Otel ĠĢletmeleri;Seyahat Acentaları;Analitik HiyerarĢi Prosesi