文章基本信息

标题：Personal branding through leadership
本地全文：下载
作者：Milovanovic Svetislav ; Milovanovic Svetislav ; Baltazarevic Borivoje 等
期刊名称：BRICS Law Journal
印刷版ISSN：2409-9058
电子版ISSN：2412-2343
出版年度：2015
卷号：3
期号：3
页码：75-81
DOI：10.5937/intrev1504075M
语种：English
出版社：Publshing House V.Ема
摘要：The main idea of this study is to demonstrate that leadership is increasingly becoming an important and current global phenomenon known as personal branding. Leadership is of utmost importance for each human activity, and even for the entire progress of humanity which has always moved forward thanks to people and, naturally, great endeavors of great people. Leadership is what makes the world go round. Although a personal branding investigated in terms of defining, describing various practices and the growing importance of the use of these techniques, there is still a gap in the scientific literature regarding how technology advancement in the business to take advantage of the positioning of the individual in the global market. Therefore, the primary objective of this paper provide new insights into the personal branding that will be useful for the academic community and provide conclusions for its practical application in entrepreneurship.
关键词：leadership; human activity; personal branding; literature