文章基本信息

标题：Model Literasi Media Berbasis Kearifan Lokal pada Suku Dayak Tunjung dan Dayak Benuaq di Kutai Barat1
本地全文：下载
作者：Inda Fitryarini ; Inda Fitryarini ; Rina Juwita 等
期刊名称：JSP: Jurnal Ilmu Sosial dan Ilmu Politik
印刷版ISSN：1410-4946
电子版ISSN：2502-7883
出版年度：2014
卷号：17
期号：3
页码：207-219
DOI：10.22146/jsp.13085
语种：English
出版社：Universitas Gadjah Mada
摘要：This study begins from a simple question on how Dayak Benuaq and Dayak Tunjung/Tonyoii people (individually and collectively) are able to maintain their local wisdom and local culture in the midst of the ambush of mass media exposure and then acknowledged as the Dayak tribes who are still ‘Beradat (Wellmannered)”. Their local wisdom which is still maintained were able to counteract the negative eff ects of mass media exposure so it can be used as a model of literacy media, either through media literacy education or media literacy movement. This study used a qualitative explanatory method and used a communication ethnographic approach in fi eld. Primary data was collected through interviewsed and observations of some Dayak Benuaq and Dayak Tunjung people, including some community leaders and local government offi cials that found with the snowball sampling technique. The results showed that, fi rst, public awareness through the local wisdom lense in media literacy has not been able yet to maximize their own potential due to society passivity as media users, as well as a lack of support from the government to create a media savvy society. Second, the model used within both tribes is known as Protectionist Model based on their local wisdom which includes four kinds of elements, which are; the ability to access, to analyse, to evaluate, and to create content.
其他摘要：Penelitian ini bertitik tolak dari permasalahan bagaimana individu dan kolektif suku Dayak Benuaq dan Dayak Tunjung/Tonyooi masih mampu mempertahankan kearifan lokal dan budaya lokal ditengah gempuran terpaan media massa sehingga dikenal sebagai suku Daya
关键词：media literacy; local wisdom; Dayak Tunjung; Dayak Benuaq
其他关键词：literasi media; kearifan lokal; Dayak Tunjung; Dayak Benuaq