文章基本信息

标题：The Use of Affiliate Marketing in Improving Pegipegi Sales
其他标题：Penggunaan Affiliate Marketing dalam Meningkatkan Penjualan Pegipegi
本地全文：下载
作者：R. A. Emilia Natarina ; R. A. Emilia Natarina ; Cendera Rizky Anugrah Bangun 等
期刊名称：Jurnal the Messenger
印刷版ISSN：2086-1559
电子版ISSN：2527-2810
出版年度：2019
卷号：11
期号：2
页码：157-167
DOI：10.26623/themessenger.v11i2.1210
语种：English
出版社：Universitas Semarang
摘要：The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliat.
其他摘要：Perubahan pola pembelian masyarakat dari offline ke online menyebabkan perusahaan harus mengubah bentuk bisnis mereka yang juga mempengaruhi berubahnya strategi pemasaran. Salah satu strategi pemasaran yang digunakan oleh industri OTA (Agen Perjalanan Onl
关键词：Affiliate Marketing; Affiliate Marketers; Digital Marketing; Online Sales; Online Travel Agent
其他关键词：Affiliate Marketing; Pemasar Afiliasi; Pemasaran Digital; Penjualan Online; Agen Perjalanan Online