文章基本信息

标题：Communication Strategy Based on Islam Value of U-Jek Online Taxibike (Ojek) in Semarang
其他标题：Strategi Komunikasi Berbasis Nilai Islam Ojek Online U-Jek di Semarang
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作者：Mubarok ; Mubarok
期刊名称：Jurnal the Messenger
印刷版ISSN：2086-1559
电子版ISSN：2527-2810
出版年度：2018
卷号：10
期号：1
页码：24-33
DOI：10.26623/themessenger.v10i1.653
语种：English
出版社：Universitas Semarang
摘要：U-Jek was developed by Zarkasyi, in Unissula Semarang. This study aims to explain the communication strategy to develop an online taxibike (ojek) value-based Islam. This research strategy is descriptive qualitative research. Through this strategy, researchers want to know the current condition of U-Jek, ‘ojek’ in Semarang. Researchers will explain the development of student ‘ojek’ in Semarang, researchers also eager to analyze the using of communication strategy, and to formulate the right strategy to develop student ‘ojek’ in Semarang. The researcher also elaborates U-Jek's communication strategy and reveals its advantages and disadvantages. The results that the biggest challenge of U-Jek communication strategy is the commitment of its managers. U-Jek Manager must increase its communication channel capacity by developing digital application service. In the pyramid communication plan, U-Jek's manager does not pay attention to the aspect of the framework of issues which become message bas.
其他摘要：U-Jek dikembangkan oleh Zarkasyi, di Kampus Unissula Semarang. Penelitian ini bertujuan untuk menjelaskan strategi komunikasi untuk mengembangkan ojek online berbasis nilai Islam. Strategi penelitian ini adalah penelitian deskriptif kualitatif. Melalui st
关键词：Islamic Value; Ojek (Taxibike/Motorcycle Taxi); Student; Communication Strategy
其他关键词：Nilai Islam; Ojek; Mahasiswa; Strategi Komunikasi