文章基本信息

标题：TOURISM COMMUNICATION MODEL BASED ON LOCAL WISDOM (Qualitative Descriptive Study in the Area Lembang, Regency of West Bandung)
其他标题：MODEL KOMUNIKASI PARIWISATA YANG BERBASISKAN KEARIFAN LOKAL (Studi Deskriptif Kualitatif di Wilayah Lembang Kabupaten Bandung Barat)
本地全文：下载
作者：Aat Ruchiat Nugraha ; Aat Ruchiat Nugraha ; Susie Perbawasar 等
期刊名称：Jurnal the Messenger
印刷版ISSN：2086-1559
电子版ISSN：2527-2810
出版年度：2017
卷号：9
期号：2
页码：231-240
DOI：10.26623/themessenger.v9i2.468
语种：English
出版社：Universitas Semarang
摘要：Cultural values will strengthen the attractions of a place. Viewed from the potential side, cultural values will provide benefits on social, ecological, and economic aspects. This research uses explorative method with data collection technique through in-depth interview, observation, and literature study. The results of research indicate that the elements of culture will strengthen the tourism sector if communicated well and sustainably among stakeholders in an effort to develop the object of tourism through local branding. The conclusion of this research resulted that the existence of culture applied through the display of arts and local wisdom that utilizes the beauty of natural panorama can strengthen and increase the popularity of a tourist attraction if it has established good communication between the government, capital owners, community and other interest groups.
其他摘要：Nilai-nilai budaya akan memperkuat objek wisata suatu tempat. Dilihat dari sisi potensi, nilai budaya akan memberikan keuntungan pada aspek sosial, ekologi, dan ekonomi. Penelitian ini sendiri menggunakan metode eksploratif dengan teknik pengumpulan data
关键词：Tourism; Local Wisdom; Local Branding
其他关键词：Pariwisata; Kearifan Lokal; Local Branding