文章基本信息

标题：THE SELECTION OF THE INSTAGRAM SOCIAL MEDIA ACCOUNT BY HOLIDAY INN BANDUNG
其他标题：PEMILIHAN AKUN MEDIA SOSIAL INSTAGRAM OLEH HOLIDAY INN BANDUNG
本地全文：下载
作者：Ajeng Jayanti Satyadewi ; Ajeng Jayanti Satyadewi ; Hanny Hafiar 等
期刊名称：Jurnal the Messenger
印刷版ISSN：2086-1559
电子版ISSN：2527-2810
出版年度：2017
卷号：9
期号：2
页码：153-162
DOI：10.26623/themessenger.v9i2.459
语种：English
出版社：Universitas Semarang
摘要：The development of information technology in the hospitality institute is very important to be adopted in order to improve the quality of service to prospective customers. The purpose of this study was to determine the communication planning, through the process of share, optimize, manage, and engage in @holidayinnbandung Instagram. The research method is descriptive qualitative research methods and the foundation of the concept is The Circular Model of SOME. The results showed, the planning of communication via Instagram @holidayinnbandung is quite optimal, sharing process of Instagram selection motivated by the successful use of hash tags by international IHG. Optimizing the planning process starting from the promo to be made by optimizing the content is done by looking at the aspects of a photo and caption. Engagement process planning is done using the brand influencers and create content that is attractive to be able to entertain and interact with the followers.
其他摘要：Perkembangan teknologi informasi dalam lembaga perhotelan menjadi sangat penting untuk diadopsi dalam rangka meningkatkan kualitas layanan terhadap calon pelanggannya. Tujuan penelitian ini adalah untuk mengetahui perencanaan komunikasi yang melalui prose
关键词：Instagram; Follower; Social Media
其他关键词：Instagram; Follower; Media Sosial