文章基本信息

标题：MARKETING SOCIAL NETWORKS OF TRADITIONAL FISHERMEN BANTEN
其他标题：JARINGAN SOSIAL PEMASARAN PADA KOMUNITAS NELAYAN TRADISIONAL BANTEN
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作者：Suwaib Amiruddin ; Suwaib Amiruddin
期刊名称：Komunitas: International Journal of Indonesian Society and Culture
印刷版ISSN：2460-7312
电子版ISSN：2460-7320
出版年度：2014
卷号：6
期号：1
页码：106-115
DOI：10.15294/komunitas.v6i1.2949
语种：English
出版社：Universitas Negeri Semarang
摘要：Traditional fisherman rely on seasonal condition when they do fishing, their fishing product, their capital, and social network marketing.The study aimed to investigate the characteristic of traditional fisherman. Their social system and their marketing strategies. It was a qualitative study using partisipative observation, in-depth interview, and documentation technique. The subjects of the study were capital owner, boat owner, fisherman, and officer of fish auction. The study showed that traditional fisherman community in Lontar did its fishing based on fishing equipment which consisted of rejung, net, reef fish, and clam.The boats capacity were about 15-17 pk, with 3-4 miles distance and 1-2 hours journey to fishing location. Traditional fishermen were highly depent on capital owner (langgan) whom they got the capital from and they gave the fishing products to. Moreover, langgan decided the price and fish marketting. Some of traditional fishermen could directly sold their fishing products themselves because they had their own capital. The fisherman community sold their fishing products in fish auction, which price was determinied by the kinds and sizes of the fishes.
其他摘要：Nelayan tradisional memiliki karakteristik ketergantungan terhadap kondisi alam dan hasil tangkapan yang diperoleh. Selain itu ketergantungan terjadi pula pada aspek permodalan dan jaringan sosial pemasaran. Penelitian ini mengeksplorasi karakteristik nel
关键词：social networks; communities; marketing groups