文章基本信息

标题：Gender Differences in The Adoption of Mobile Banking: Review of Using TAM on Banking Customers
本地全文：下载
作者：Agung Sugiarto ; Agung Sugiarto
期刊名称：Jurnal Dinamika Akuntansi
印刷版ISSN：2085-4277
出版年度：2016
卷号：8
期号：1
页码：53-59
DOI：10.15294/jda.v8i1.9141
语种：English
出版社：Universitas Negeri Semarang
摘要：Mobile banking as a manifestation of the use of technology in the banking sector, has a very massive deployment level. This study focuses on the use of mobile banking technology as one of the products of information technology in the banking field. Gender differences of mobile banking users empirically shown to be affected by several factors that can be identified through modeling framework technology acceptance model (TAM), including: perceived usefulness and perceived ease of use.
关键词：TAM; perceived usefulness; perceived ease of use