文章基本信息

标题：Valuation and Development Strategy of Mawar Basecamp in Ungaran Mountain Through Individual Travel Cost Approach
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作者：Muhammad Izzuddin Furqony ; Muhammad Izzuddin Furqony ; Fafurida 等
期刊名称：Economics Development Analysis Journal
印刷版ISSN：2252-6560
出版年度：2017
卷号：6
期号：4
页码：428-435
DOI：10.15294/edaj.v6i4.22293
语种：English
出版社：Universitas Negeri Semarang
摘要：Mawar basecamp in Ungaran mountain is one of the potential tourist destinations in Semarang regency. This study aims to identify the variables affect the demand of visits. Secondly, to calculate the economic valuations through the travel cost approach and determine the strategies that can be applied to the development of Mawar Basecamp. This study uses multiple linear regression analysis, economic valuation analysis and SWOT analysis. The result shows that access variables, travel motivation and travel cost have significant effect, while income variable has no significant effect to the demand of Mawar Basecamp visit. The result of economic valuation analysis based on travel cost of visitors shows that the total economic valuation is Rp 8,212,546,988,73 per year. Strategy analysis using SWOT shows that the strategies that can be applied are improving facilities and services, preserving and preserving nature, promotion and cooperation with private and government parties.
关键词：Economic Valuation; Individual Travel Cost; SWOT