文章基本信息

标题：The Influence of Selling Price Pricing, Margin Level, Product Quality, Shariah Marketing, Collateral, Product Knowledge and Risk on Member’s Interest in Using Murabahah Financing
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作者：Cici Puspitasari ; Cici Puspitasari ; Prabowo Yudo Jayanto 等
期刊名称：Accounting Analysis Journal
印刷版ISSN：2252-6765
出版年度：2016
卷号：5
期号：3
页码：229-237
语种：English
出版社：Universitas Negeri Semarang
摘要：The purpose of this study is to examine and analyze the selling price pricing, margin level, product quality, sharia marketing, collateral, product knowledge, and risk on member’s interest in using murabahah financing in BMT in Semarang. The sample are obtained by using questionnaire on 100 respondents who are using murabahah financing in BMT in Semarang. Samples are taken by using purposive sampling. This research uses Structural Equation Modelling (SEM) with Partial Least Square (PLS) Path Modelling and analysis tool SmartPLS 3.0. Partial Least Square (PLS) in analyzing the data. The result of this research shows that selling price pricing, quality of product, sharia marketing, and product knowledge have positive and significant correlation on member’s interest in using murabahah financing. The variable of margin level, collateral, and risk did not influence to member’s interest in using murabahah financing. For further research, researcher suggests to add other independent variables which can strengthen or weaken the influence on dependent variables and widen the range of research like taking the sample from all BMT in Semaran.
其他摘要：Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh penetapan harga jual, tingkat margin, kualitas produk, marketing syari’ah, agunan, pengetahuan produk, dan risiko terhadap minat anggota menggunakan pembiayaan murabahah di BMT Kota Semarang
关键词：Selling Price Pricing; Margin Level; Product Quality; Sharia Marketing; Collateral