文章基本信息

标题：An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry: A pitch
本地全文：下载
作者：Hafiz Ahmad Ashraf ; Hafiz Ahmad Ashraf ; Nauman Manzoor 等
期刊名称：Contabilitate şi Informatică de Gestiune
印刷版ISSN：1583-4387
出版年度：2017
卷号：16
期号：1
页码：199-202
语种：English
出版社：Bucharest University of Economic Studies
摘要：This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that form the framework of the research project. This PRL provides a brief background about the pitchers and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.
关键词：Pitching research; services marketing; service recovery process; hotel industry; Pakistan