文章基本信息

标题：MANAJEMEN IMPRESI PERUSAHAAN ROKOK: KAJIAN ATAS PELAPORAN SAMPOERNA PADA WEBSITE DENGAN MODEL SMCR BERLO
本地全文：下载
作者：Siti Mutmainah ; Siti Mutmainah
期刊名称：Jurnal Akuntansi Multiparadigma
印刷版ISSN：2086-7603
电子版ISSN：2089-5879
出版年度：2011
卷号：2
期号：2
页码：239-260
DOI：10.18202/jamal.2011.08.7119
语种：English
出版社：University of Brawijaya
摘要：Cigarette Company Impressions Strategy: Study of Sampoerna Reporting on the Website with Berlo SMCR Model. The aim of this research is to explor the aims, strategies and techniques of impression management done by Sampoerna in its reporting which can be caught from its website. Berlo’s SMCR communication model is used ini this research. The research used qualitative research method with interpretive paradigm and fenomenology approach. Content analysis is applied to analyze Sampoerna website. The results show reporting in Sampoerna’s website is presented in the forms of narration, argumentation, refutation and persuation. Doing proactive and control-protective strategies and some techniques of impression management has been making company’s position dan image creation fix up and become stronger. Managing impression, Sampoerna’s reporting in website can perform reference, emotive and conative functions.
关键词：privatisasi; hermeneutics gadamerian; rente ekonomi; distribusi kepemilikan; eksploitasi konsumen