文章基本信息

标题：THE EFFECT OF DESTINATION IMAGE, MARKETING COMMUNICATION, AND TOURIST EXPECTATION TO TOURIST LOYALITY IN PAGAR ALAM CITY, INDONESIA
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作者：Elvera ; Elvera ; Bernadette Robiani 等
期刊名称：Eurasia: Economics & Business
电子版ISSN：2522-9710
出版年度：2019
卷号：20
期号：2
页码：27-35
DOI：10.18551/econeurasia.2019-02.03
语种：English
出版社：Grodno State Agrarian University
摘要：The purpose of this present research is to examine and analyze the influence of destination image, marketing communication, and tourist expectation on tourist satisfaction and loyalty in Pagar Alam City, Indonesia. The population of this research was taken from the 2017 tourist database with the total number of 224,103 people. An accidental sampling was done in order to obtain 399 samples of the population. To collect the data, a survey was conducted to the domestic and foreign tourists visiting some destinations which currently become the main tourist attractions, namely Mount Dempo, Curup Mangkok Waterfall, Dempo Park, and Batu Megalit Tourism. The analysis technique employed in this research was the structural equation model (SEM) approach using the AMOS program package. The results showed that the marketing communication and the satisfaction were factors that proved to be significant in increasing the tourist loyalty directly, while the destination image and the tourist expectation could only influence the tourist loyalty through the satisfaction variable. These results indicate that the destination image and the tourist expectation can contribute significantly to the increase of tourist loyalty as long as the tourist expectations are implemented into the tourist satisfaction.
关键词：Satisfaction; loyalty; destination image; marketing communication; tourist expectation