文章基本信息

标题：THE POLICY MODEL STRATEGY FOR THE DEVELOPMENT OF SME BATIK BLIMBING MALANG USING A BALANCED SCORECARD METHOD
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作者：Fajri Detha Alfian ; Fajri Detha Alfian ; Muzaqi Ajie Hanif 等
期刊名称：Eurasia: Economics & Business
电子版ISSN：2522-9710
出版年度：2018
卷号：16
期号：10
页码：31-38
DOI：10.18551/econeurasia.2018-10.04
语种：English
出版社：Grodno State Agrarian University
摘要：This research was conducted to formulate a strategic policy model for the empowerment of SMEs using a Balanced Scorecard (BSC) method initiated by SWOT analysis. The analysis was intended to determine both internal and external factors that influence SMEs. The analysis showed the current position of the SMEs and proposed the most appropriate strategy to apply. This results of this research showed that SMEs that played in batik industry were in a good condition. To face various business challenges, the SMEs were suggested to apply the diversification strategy. This research resulted in four strategies that were recommended to apply seen from the perspective of the Policy Model that was measured from the work programs. The four perspectives included; Financial Perspective, Customer Perspective, Intern Business Perspective, and Learning and Development Perspective. Those four perspectives of policy model have covered all of the aspects in business including capital, market, product quality, marketing and human resource. Each indicator in the policy model should be implemented by applying it in every government policy program.
关键词：Policy model; SME; balance scorecard; public service