文章基本信息

标题：EXPLORATION ANALYSIS OF ENTREPRENEURIAL MARKETING IN IMPROVING THE COMPETITIVENESS OF NON-HIGH TECH SMALL AND MEDIUM ENTERPRISES: THE CASE OF BATU CITY, INDONESIA
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作者：Fanani Dahlan ; Fanani Dahlan ; Supriono 等
期刊名称：Eurasia: Economics & Business
电子版ISSN：2522-9710
出版年度：2018
卷号：7
期号：1
页码：48-52
语种：English
出版社：Grodno State Agrarian University
摘要：Small businesses in Batu mostly use non-high tech in its production. Small business requires an appropriate formulation to get higher competitiveness despite using non-high tech. One of the examples is through marketing strategy. This research aims to know the Innovation marketing of SMEs in Batu City that still uses non-high tech in marketing their product to get more competitiveness. This research uses a quantitative method using descriptive presentation. The research is conducted using an in-depth interview on two SMEs as the representative through Purposive Sampling namely UD Suka Jaya and GFM. From the research result, it is found that SME started the business due to the existing chance by adopting the simple manufacturer’s custom-made machinery, following the development trend of the society, giving discount based on the quantity of the purchased goods, establishing a relationship with the partner to develop the business, prioritizing the highquality products.
关键词：Marketing; SME; non high tech; Batu City