文章基本信息

标题：THE INFLUENCE OF STORE ATMOSPHERE ON IMPULSE BUYING
本地全文：下载
作者：Topowijono ; Topowijono ; Supriono 等
期刊名称：Eurasia: Economics & Business
电子版ISSN：2522-9710
出版年度：2017
卷号：5
期号：5
页码：14-18
DOI：10.18551/econeurasia.2017-05.02
语种：English
出版社：Grodno State Agrarian University
摘要：The fun atmosphere felt by consumers when shopping at a store is called a Store Atmosphere. This becomes very important because it is assumed to affect someone in making an unplanned purchase (impulse buying). This research is conducted to test the effect of store atmosphere on impulse buying. It took place at one shopping center (retail) in Malang, Indonesia. This research is a quantitative research carried out by using questionnaire technique as the data collection which involves 116 respondents. The results showed that Store Atmosphere has a strong influence on consumers to do Impulse Buying.
关键词：Store atmosphere; impulse buying; retail; Malang