文章基本信息

标题：ADVERTISING IN THE CONTEXT OF GLOBALIZATION FROM TAYLORIZM TO THE CAPITALIST INDUSTRIAL PRODUCTION PROCESS
其他标题：TAYLORİZMDEN KAPİTALİST ENDÜSTRİYEL ÜRETİM SÜRECİNE KÜRESELLEŞME BAĞLAMINDA REKLÂM
本地全文：下载
作者：ÜRÜN ANIL ÖZDEMİR ; ÜRÜN ANIL ÖZDEMİR
期刊名称：Türkiye İletişim Araştırmaları Dergisi
电子版ISSN：2630-6220
出版年度：2012
期号：19
页码：8-39
语种：English
出版社：Marmara University
摘要：Mankind, in every period of its history according to the needs consumed in order to survive, but only the 21st Century is also quesƟ oned whether people consume to have to be. Capital, industrializaƟ on, ideology and technology, as a result of under the control of entry into the dominant ideology, on the other hand, global organizaƟ on of advanced communicaƟ on technologies, the disappearance of geographical boundaries, reducƟ on of cultural (and language) diff erences caused to the conversion of some of the concepts as; AdverƟ sing to global adverƟ sing; Culture to mass culture, communicaƟ on to mass communicaƟ on and consumpƟ on to consumpƟ on culture. Contextual and pracƟ cal change-transformaƟ on of these concepts, are based on economic, poliƟ cs and cultural changes which take place in process of Taylorism to become capitalist industrial producƟ on process. In this study globalizaƟ on will take place as a comprehensive result. Concept of adverƟ sing will be used as a link for consumer culture, mass media and capitalism.
其他摘要：İnsanoğlu, insanlık tarihinin her döneminde varlığını sürdürebilmek amacıyla ihƟ yaçları doğrultusunda tüketmişƟ r, ancak sadece 21. yüzyılda insanın tüketmek için var olup olmadığı sorgulanmaktadır. İleƟşim ve haberleşmedeki ileri teknolojilerin küresel
关键词：AdverƟ sing; consumer culture; globalizaƟ on; mass media; capitalism
其他关键词：Reklâm; tükeƟ m kültürü; küreselleşme; kitle ileƟşim araçları; kapitalizm