文章基本信息

标题：ANALISIS PRODUK TABUNGAN IB MUAMALAT PRIMA BISNIS TERHADAP SEKTOR RILL PEREKONOMIAN MASYARAKAT(STUDI KASUS PT.BANK MUAMALAT INDONESIA,TBK CABANG BANJARMASIN)
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作者：Agus Purnomo ; Agus Purnomo ; Muhammad Rusdiansyah 等
期刊名称：JEBIS (Jurnal Ekonomi dan Bisnis Islam)
印刷版ISSN：2442-6563
电子版ISSN：2527-3027
出版年度：2019
卷号：5
期号：1
页码：34-49
DOI：10.20473/jebis.v5i1.10625
语种：Indonesian
出版社：Universitas Airlangga
摘要：This research is motivated by the researcher who previously conducted the Work Practice in PT.Bank Muamalat Indonesia,Tbk Branch Banjarmasin Years 2016 as Marketing Funding.After knowing the superior Funding Product of Bank Muamalat Indonesia Branch of Banjarmasin ie iB Muamalat Prima Business Savings.The reasercher tries to find out the influence of this Product in addition to beneficial to the Customer but the perceived impact in driving the Customer Business That's where it is.The purpose of this research was undertaken by Benefits of Savings Products iB Muamalat Prima Business as a whole and to determine the effect of Savings Products iB Muamalat Prima Business Against the Rill Sector Field SMEs(Micro Small and Medium Enterprises)community.This research used Qualitative method descriptive qualitative approach.The data obtained then in the form of data information such as observation,interviews,field notes and documentation.For Respondent data source counted to 3 people namely Business Development Manager Funding,Marketing Funding and Customer Service.While informants counted to 5 people namely the Customer Savings Product iB Muamalat Prima Bussiness as entrepreneurs and not entrepreneurs.The results of this research indicate that there is a great influence in mobilizing the Rill Sector of the Economic Community,depending on the Customer itself willing to be used as a transactional tool with business partners or as a Product User Customer.
关键词：Savings Products;Rill Sector;Economy Public.