文章基本信息

标题：MODEL PENGUATAN USAHA MELALUI KONSEP CREATIVE CAPITAL PADA USAHA KECIL MENENGAH (UKM) OLAHAN APEL DI KECAMATAN PUJON KABUPATEN MALANG
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作者：Nurul Asfiah ; Nurul Asfiah
期刊名称：Journal of Innovation in Business and Economics
印刷版ISSN：2580-9431
电子版ISSN：2581-2025
出版年度：2014
卷号：5
期号：1
页码：81-92
DOI：10.22219/jibe.v5i1.2260
语种：English
出版社：Universitas Muhammadiyah Malang
摘要：This research is using survey methods and data collection techniques were used questionnaires and interviews.The tools analysis used is a SWOT analysis. IFAS analysis was used to determine the internal and external factors were analyzed using EFAS before.In processed apples SME obtained weights of 2 bigger than the disadvantages,with a weight of 1.28.The strength factors of the SME are corporate culture,key staff,access to natural resources,and operational efficiency.Weaknesses condition of SME,obtained with a weight of 1.28.The disadvantages were in form of organizational structure,corporate image,operational capacity,financial resources,exclusive contracts,market share,and product patents.The results described by EFAS analysis that the chances of SMEs processed apple with a weight of 1.62,while the weights for the threats faced by SMEs of 1.09,which indicates that the weight of greater opportunities than the threats received by SMEs processed apples.
关键词：SWOT Analysis;SME Processed Apples;Creative Capital.