文章基本信息

标题：Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions
本地全文：下载
作者：Grisna Anggadwita ; Grisna Anggadwita ; DiniTuripanam Alamanda 等
期刊名称：Ikonomika: Jurnal Ekonomi dan Bisnis Islam
印刷版ISSN：2527-3434
电子版ISSN：2527-5143
出版年度：2019
卷号：4
期号：2
页码：227-242
DOI：10.24042/febi.v4i2.5897
语种：English
出版社：Institut Agama Islam Negeri Raden Intan Lampung
摘要：This study aims to analyze customer purchasing decisions on cosmetic products by considering halal labels or product quality where brand image is an intervening variable.This study uses quantitative methods with confirmatory objectives.Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia.The results showed that the halal label significantly influenced brand image and purchasing decisions.Product quality affects brand image but has no impact on purchasing decisions.Meanwhile,brand image has a significant influence on purchasing decisions.The research implications show that for rural communities,promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.
关键词：Halal cosmetic;halal certification;product quality;promotion strategy;purchasing decision