文章基本信息

标题：MANAGEMENT TOOLS TO SUPPORT TIMBER CONSUMPTION
本地全文：下载
作者：Jaroslava Janeková ; Jaroslava Janeková
期刊名称：Intercathedra
印刷版ISSN：1640-3622
出版年度：2008
卷号：24
期号：1
页码：34-37
语种：English
出版社：Poznań University of Life Sciences
摘要：The current production capacity of Czech forests in relatively high due to a number of factors, namely the increasing forest area and standing volume. On the other hand, however, timber consumption in the Czech Republic is very low as compared with countries of the European Union and with the rest of the world although the Czech timber industry and all its branches can supply competitive products. Increased production, consumption, exports of wood products and development of wood-processing companies can be achieved only by using expedient management tools. The management tools include high-quality logistics as a process of planning, implementation and control of effective movement of raw material, semi-products, goods and services as well as related information from the point of origin to the point of consumption (application), and marketing as a set of activities implemented in relation to customers and consumers of the produce. Wood-processing companies should in the future focus more also on increasing the share of wood and wood products with the certification of wood consumer chain, which may contribute to enhance their competitiveness.
关键词：forestry; timber industry; management; marketing; logistics; certification