文章基本信息

标题：THE SELECTED ELEMENTS ALLOTTING COMPETITIVENESS OF FRUIT AND VEGETABLES PROCESSING ENTERPRISES
本地全文：下载
作者：Lidia Jabłońska-Porzuczek ; Lidia Jabłońska-Porzuczek ; Joanna Smoluk-Sikorska 等
期刊名称：Intercathedra
印刷版ISSN：1640-3622
出版年度：2014
卷号：30
期号：2
页码：34-40
语种：English
出版社：Poznań University of Life Sciences
摘要：The aim of the paper is to analyse the selected factors determining competitiveness of the fruit and vegetables processing sector. The results of inquiry research conducted in 32 enterprises of the sector located in Wielkopolska Voivodship were presented in the paper. The conducted research proves that, according to the management, the companies have large competitive and developmental potential, particularly in the area of the production resources (mainly knowledge and employees’ experience, technological innovation and value of the fixed capital). The return on assets and profit rate are also highly evaluated. The inquired managers indicated advantage in the area of functions and product quality as the main own sources of competitive advantage and product prices, incomes and preferences of purchases as the most important demand factors.
关键词：competitiveness; fruit and vegetable processing; enterprises