文章基本信息

标题：STRATEGIC PLANNING – FIRST STEP TO EFFECTIVE MANAGEMENT
本地全文：下载
作者：Peter Malega ; Peter Malega ; Andrej Ješka 等
期刊名称：Intercathedra
印刷版ISSN：1640-3622
出版年度：2013
卷号：29
期号：1
页码：32-36
语种：English
出版社：Poznań University of Life Sciences
摘要：This article is focused on the strategic planning, which is one of the most important processes in company management. The article is divided into three main sections. First section is oriented on the main requirements of the strategic planning. The second section deals with strategic plan construction and its three main stages, i.e. assessment stage, objective stage and evaluation stage. The last section concerns control and monitoring of the strategic plan.
关键词：strategy; strategic planning; long-term planning process; assessment stage; objective stage; evaluation stage